Campaign reminds Robins that everyone counts Published March 21, 2014 By Holly Logan-Arrington Robins Public Affairs ROBINS AIR FORCE BASE, Ga. -- Sometimes people get lost in the rush to meet mission requirements. In 2008, Robins Air Force Base initiated a concerted outreach and education campaign with the central message of "You Matter." That message was expanded in 2012 to include "I Matter, You Matter, We Matter." Capt. Kimberly Lane, 78th Medical Operations Squadron clinical social worker, said the campaign is about changing Robins' culture. "The 'I Matter' message is directed at the individual level," she said. "It's based on the four pillars of the Comprehensive Airman Fitness Model (mental, physical, social and spiritual), and focuses on personal resilience through monitoring one's own wellness. "The 'You Matter' message is modeled after the traditional wingman approach of reaching out to Airmen beside you," she added. "The 'We Matter' message is an approach to organizational health, which encourages units to assess and structure their comprehensive Airman Fitness events, wingman days, sports days and social gatherings. "Wingman Boldface Cards which emphasize the campaign's message continue to be distributed across the installation, and development of campaign objectives is ongoing through the Integrated Delivery System. Everyone needs to participate, Capt. Lane said. "'I Matter, You Matter, We Matter'" is the culture at Robins, so each member of Team Robins plays an important role," she said. "Every one of us serves as a role model by practicing healthy behaviors, and caring for the person next to them. "Units have assigned resilience training assistants to assist in the development of CAF and their unit's resiliency efforts." Editor's note: To get more involved, ask your leadership or RTAs how you can help.